Mobile Shopping EU 2019

31 January - 01 February, 2019

Location TBC

Contact Us: 44 (0) 207 368 9894


2018 Speakers

Stuart McMillan
Deputy Head of E-Commerce
Stuart McMillan has a wide range of experience in all aspects of ecommerce, from design, to content production; from managing high availability infrastructure to user experience testing. He has shown through his many digital successes that he can manage teams to deliver the above, as well as other areas such as development testing and PCI compliance. His particular interests are page performance, conversion rate optimisation, usability, responsive web design, customer experience and order fulfilment. Stuart will be sharing tactical tips to support you with your transition to responsive.
John Connelly
Senior Manager, Digital & eCommerce
Coca Cola
A wealth of multi-channel commercial experience and value+volume success across different Coca-Cola system iterations. Currently unlocking the eCommerce opportunity for the Coca-Cola European Partners brand portfolio in GB. Driving financial rigour into the heart of eCommerce trading and broader digital investment debates, spanning both pure-play and bricks & clicks customers.
Dave Slocombe
Product Owner Mobile Apps
Specialties: + Thought Leadership, + Investment planning and execution + Product and Service Strategy + Building, managing and motivating teams + Interaction design + Service design + Product design + lean and agile adoption
Tom Rooney
Mobile Product Manger
John Lewis
I am a Product leader with a passion for creating ambitious strategies for growth and leading talented people to build new things. I've worked in online retail for over 10 years and have lots of experience of the skills needed to develop a successful online business: - Ecommerce strategy centred around mobile and apps - Cross-functional, multi-location, multi-team leadership - Agile, Lean, Kanban and Scrum product delivery - Design sprints and customer value proposition - Analytics and data science - User testing and customer research - UX design and wireframing - Web development - Common sense - A sense of humour
Omi Sido
Senior Technical SEO
Canon Europe
Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile, The Global Real Estate Institute and Daily Mail. As an SEO professional Omi Sido breaks down his essential role as search engine optimizer into three essential parts: 1) To deliver the most useful content for any user performing a particular search, analyzing and segmenting intent to buy vs. general information gathering; 2) having the most visibility for a client’s content via hyperlinks and mentions from relevant external web pages; and 3) analyzing long-term user behavior signals, such as attracting the most clicks on a search result and continuously reducing bounce rates. You want your website in front of as many people as possible. Omi Sido will provide lasting results that extend beyond a quick, temporary boost in rankings.
Chris Field
Retail Connections
As CEO of marketing and sales enablement agency, Fieldworks, I lead an international team in the creation of the strategies, messaging and go to market for global tech and services companies that sell to retailers and brands. Working with retail industry bodies in the US and UK, and as head of a global retail network, I influence on behalf of the tech industry directly to retailers, brand owners, analysts, digital agencies, media, academics and industry bodies. We create highly tailored, agile marketing campaigns based on industry insight, to get our clients closer to their prospects, quickly. Each component is dynamically targeted to drive maximum return on investment - from building your brand through to direct prospect engagement.
Nick Wilsdon
SEO Lead - Global Channel Optimisation
Vodafone Group
Veteran digital marketer and strategist, who can deploy performance SEO and digital programmes across organisations and international markets. Strong technical understanding with the ability to clearly communicate issues. Wide-ranging experience across digital channels, content marketing and online marketing. Held leading agency positions at Arena Media, Havas Media Group and the Dentsu Aegis network. Now working client-side, as the SEO lead at Vodafone Group, I'm standardising and improving online performance across 22 markets, enterprise and 70 partner markets. Speaker, blogger and contributor to industry publications such as The Drum, Reuters and The Moscow Times. Industry judge for the UK Search Awards and European Performance Awards. Passionate about digital performance, integrated campaigns and joining up the dots. Digital strategy, content marketing, SEO, PPC, social media, domains, affiliate marketing, display, data strategy, analytics, conversion optimisation, paid social media and content distribution.
Phillippa Cheshire
Multichannel Development Manager
GO Outdoors
Phillippa Cheshire is the Multichannel Development Manager at GO Outdoors the market leading and fastest growing Outdoor equipment and clothing retailer with over 10 years experience in eCommerce. GO Outdoors successfully relaunched their mobile site in 2015 which not only improved the customer journey but improved the commercial performance of the mobile site, seeing conversion increases sustained from the first month.
Mark Mcmurtrie
Payments Consultancy Ltd
Mark McMurtrie is an Independent Consultant who focuses on Consumer Payments, FinTech and Retail Technologies. He advises retailers, financial services companies, payment providers, technology companies and investors. During his 25-year career he has travelled to 60+ countries, promoting the latest banking and payment technologies. He has worked with many of the world’s leading companies including the largest retailers, eCommerce merchants, retail banks, merchant acquirers, card issuers, payment brands and payment service providers. His advisory services concentrate on strategy development, market assessments, commercial due diligence, technology reviews, and supplier selection. His experience is broad and covers mobile, as well as face-to face and ecommerce transactions. He has launched many successful products and a payment service provider. In addition to FinTech and payments he works on customer marketing programmes including loyalty schemes, digital coupons and eVouchers. Mark is a regular industry commentator and conference speaker. He often chairs conferences and acts as a judge for several industry award programmes.
David Ironside
Senior Product Manager
A Discovery (Search & Browse) obsessive. My professional purpose is to reduce friction for customers’ in their search for that perfect product. To date I have delivered over 30 discovery projects across European, North American and Asian markets, uplifting customer satisfaction and commercial measurement metrics each and every time.
Dr Simon Moore
Chartered Psychologist and CEO
Innovation Bubble
Simon is a Chartered Psychologist with the British Psychological Society. He works with organisations and brands in the areas of behavioural economics, emotion profiling and engagement. He has specialist knowledge of customer-brand personas. He is trained in psychometrics and statistical analysis. Simon is an author and regularly presents papers at academic and business conferences. He often appears in the media providing psychological insight into organizational and consumer matters. He has a wealth of experience of working with businesses and brands conducting ‘Health-Checks’ and delivering innovative and insightful solutions. Recent work includes the development of a Recommendation Index (BRI) to measure the potential WOM reach of Brands.
Jim Hingston
Senior Digital Product Manager, eCommerce Division
International Digital & Product Delivery professional, experienced in the retail & telcoms industries. Design & delivery experience in complex & cross functional initiatives. Management experience of managing a team of up to 20 BAs, product managers, project managers, developer, change managers and customer experience designers working on complex projects & programmes. Specialities: Digital Delivery & Transformation eCommerce & Digital experience Agile Delivery Product Delivery Customer Experience Design Business Change Multi Channel Fulfilment Business Process Design & Improvement
James Carter
Head Of Digital UX
Dixons Carphone
I have nearly 20 years of hands-on work experience in digital architecture, UI/UX design, rapid prototyping, back and front-end development for rich Internet based applications and mobile devices. I practice user centred design principles basing design decisions on user needs and business goals. Key Skills Customer Journey/UX - Build customer journeys from concept to fully developed solutions - User Centred Design approach - Facilitate design process through wire framing and prototypes (sketches, through to interactive prototypes) - Designing multi-channel, digital and mobile experiences - Understand and implement usability best practice Design - Adaptable and fluid with design approach - Can translate client desires into attractive and engaging designs - Ability to stay up to date and move with the latest trends, where appropriate. - Ability to use suitable design approach to meet the client’s needs Brand identity Management - Ability to lead a team - Experience in hiring and building a team - Over 10 years’ experience of line management - Resource management - Time/ estimation management to build quotes, project plans and deliver projects on time. Personal - Ability to translate technical solutions to nontechnical team members. - Strong communicator; flexible communication style to suit the project stakeholder or client. - Analytic and resolution focused. - Tailor solutions to meet objectives, whilst maintaining a quick and strong ROI.
Mario Viviani Mr
Technology Evangelist
Mario Viviani is Technology Evangelist at Amazon Appstore UK. He started mobiledevelopment in 2010, focusing on the Android platform. In 2011 he founded themobile-focused startup Mariux Apps, developing both consumer-oriented andthird-party apps, where he published more than 90 apps and reached more than 12million total downloads. In 2013 he was awarded by Google of the GoogleDeveloper Expert title for Android, and has spoken at worldwide eventsincluding Droidcon, Android Developer Days, TEDx and Google I/O. Mario has alsobeen an active part of the startup community. In 2015 he joined Amazon, whereas Technology Evangelist he engages with the developer community and companies,presents Amazon newest technologies and ensures mobile app developers areup-to-date on Amazon devices and services.
Etienne Martin
Principal Product Manager
Etienne Martin is a Principal Product Manager at Lyst with 10 years experience. He is currently leading the web and buying experience Prior joining Lyst, he worked with start-ups and large organisations (American Express, Amadeus). While there, he led a wide range of international project and product team.
Charles Bernard
Lead Product Manager
Product Manager with more than 3 years of experience developing consumer digital and media products, deeply passionate about the start-up scene and disruptive technology companies. Born in Paris, I've lived and worked in France, Singapore, the US and the UK, where I am currently based. I graduated from one of France’s top business school with a Master degree, where I developed strong analytical skills and financial knowledge, which I applied in a major French insurance company, AXA, for more than a year. For 3 and a half years, I have been working at an early stage and growth high-tech start-up, in the exciting Augmented Reality and Artificial Intelligence landscape. I've had roles in Finance, Data Analysis, Business Development and mostly Product Management. This allowed me to get a horizontal, but detailed overview of how a start-up works and grows. I am now heading the Native mobile development of one of the biggest player in the FashTech sector. Motivated by this energetic and fast-paced environment, I work using Agile/Lean/Scrum methodologies applied to mobile product development, and I manage teams of between 5 and 30 people based locally and globally. My overall experience has taught me strong leadership skills demonstrated by motivating teams to efficiently and successfully execute a company's vision whilst managing executive expectations, through focus, data and passion. Always looking for and driven by any new opportunities to define and develop disruptive consumer digital products and creative technology solutions that engage people, using data to understand intent and behaviour patterns. Specialities: Product Strategy, Product Discovery, Product Development, User Experience, Relationship Building, Investment Opportunities, Consumer Trends, Networking, Negotiation, Image Recognition, Computer Vision, Augmented Reality.
Chrisabel Beck
Lead Project Manager E-Commerce
Lidl UK
Experienced Ecommerce Project Manager with a demonstrated history of working in the retail industry. Skilled in Search Engine Optimization (SEO), Operations Management, Analytical Skills, E-commerce, and Customer Relationship Management (CRM). Strong program and project management professional with a Bachelor of Applied Science (B.A.Sc.) focused in Computer Science from University of Hagen.
Jenna Swire
Head of Product
On the Beach
Highly motivated, creative, product owner and eCommerce specialist with over 9 years’ experience in product and UX delivery, marketing, eCommerce, Mobile Commerce. Focused on conversion optimisation across all customer channels, specialising in Mobile. Also experienced in SEO, PPC, Social Media and CRM experience.
Will Prosser
Head of Mobile (Commercial, Marketing & Strategy)
TUI Group
A Senior Product Manager responsible for TUI’s Mobile Apps across 11 European countries, with a strong commercial background and a successful track record delivering transformational change across Europe within a complex, traditional business. TUI Group is the world’s number one tourism business, looking after 30 million customers in 180 countries and 31 markets. TUI Group’s integrated offering consists of leading tour operators, airlines, hotels, cruise liners, online portals and travel agencies.
Jason Pantelis
Product Manager
Virgin Media
Jason is a Product Manager at Virgin Media, where he is responsible for the technical product management of Virgin Mobile’s WiFi services, including driving and delivering the roadmap for Virgin Media’s WiFi apps. His main focus is on improving mobile data customer experience and increasing offload savings, by driving higher adoption of Virgin Media’s WiFi applications into the mobile base and achieving higher app and WiFi usage. Jason is a firm believer in data driven product management combined with good product intuition. He is a customer experience enthusiast and an advocate of a simple use experience underpinned by high quality solutions.
Camillo Weinz
Strategic Innovation Manager, Digital Products
TUI Group
Design thinker, driving innovation within the biggest tour operator of the world, TUI. Scanning external markets to identify key technologies to drive our business forward and leading multiple innovation projects for meaningful customer impact in our cross-industry ecosystem.
Robi Ganguly
CEO & Co-founder
Robi Ganguly is Co-founder and CEO of Apptentive, the leading Mobile Customer Experience software that empowers companies to build brands customers love. Integrated into thousands of mobile apps, Apptentive gives brands the opportunity to listen to, engage with, and retain their customers through intelligently timed surveys, messages, and prompts. The company powers millions of customer interactions every month for companies including eBay,, and Saks Fifth Avenue.
Emily Buckman
Global Strategic Consultant
Urban Airship
Emily Buckman is a global strategic consultant at Urban Airship, responsible for working with clients to develop digital marketing strategies to address their business objectives.

An evangelist for omni-channel customer experience, Emily has held senior roles at Samsung in customer engagement, most recently as UK Head of CRM and Data, driving consumer retention through digital platforms such as Email and the myGalaxy app.  Emily also held marketing leadership roles at Telefonica Digital, BSkyB (growing SkyGo’s user base) and has worked with major UK retail brands including Nandos, O2 Arena, The Body Shop and River Island to leverage mobile data for targeted engagement.

Emily holds a B.A. Honours in European Marketing and Languages from Roehampton University and received a CAM Diploma in Marketing Communications/Advanced Online Marketing from the Chartered Institute of Marketing.
Duncan Keene
UK Managing Director
Emilio Vacca
Director, Mobile Channel
Telegraph Media Group
Natasha Kosoglov
Mobile Performance Lead
Natasha is a mobile web specialist at Google working across all industries. She has spent the last five years analyzing and understanding how mobile is changing and turning those learnings into external strategies. Prior to Google, Natasha has spent her career working in the search engine space as well as gaining experience in the agency environment. Recently, she recently gained a formal certification in Front End Web Development here in the UK. As the Mobile Performance Lead for the UK, she works with Google's top partners on their mobile web strategy as the digital behavior shifts to a mobile-first world. As Google looks into 2017 and beyond, her focus has shifted to ensuring our top partners make the mobile web work for their business via great UX and speed improvements. With this direction, she is step-changing companies mobile focus to excel and succeed. This includes the adoption and utilization of Accelerated Mobile Pages and Progressive Web Apps, which is revolutionizing the mobile online space today.
Daryl Hughes
Head of Ecommerce and Retail
Facebook & Instagram UK
Daryl manages the eCommerce team for facebook & Instagram in the UK. He has been at Facebook since 2010, where he started as a Client Partner in eCommerce. Prior to his role at Facebook & Instagram, he worked for a number of years at Globalex Foreign Exchange Corporation and Centaur Media.
Vanessa Meyer
Vanessa is CMO at Loop54. Although she has experience in many areas of tech life, from operations to product management, her passion lies in marketing and growth. Her focus is on SaaS and if that includes an API or some open source component, she’s even more excited to market it. The techier the better! Vanessa has spent her career commercializing software technology, including developing and launching two mobile apps. She’s not only a trained marketing strategist, she does a little bit of everything to get the job done—from a bit of coding, to graphic design, to UX.
Nicolas Jacquet
Senior Manager, Global Mobile Strategy
Adidas group
Nicolas is currently Senior Manager for Mobile Payment Strategy at adidas AG. Since he has started he has worked on the redesign of as well as the launch of new digital services such as adidas app and Glitch app. He was previously leading the business development team at Samsung for Samsung Pay and Samsung Wallet where he oversaw the launch of one of the top digital wallet today. He comes from Consulting where is specialized in digital performance and sales improvement for banking industry and eCommerce. Nicolas holds an MBA from Emory University in Atlanta and a Master from INSEEC in Paris.
Ville Kangasmuukko
Ville Kangasmuukko is CEO of the fashion company Bubbleroom. Before joining Bubbleroom, Ville spent 10 years at H&M focusing on Business Development. He has been responsible for the online expansion for Cheap Monday, Monki, COS, Weekday and Other Stories. Bubbleroom, which offers fashion for women who love to party, was founded in 2005 and was acquired by Consortio Fashion Group (CFG) in 2008. In recent years, the company has expanded with four physical stores in the Swedish market and, together with CFG, launched a wholesale department as part of an objective to meet the customer in all relevant sales channels. Today, Bubbleroom, in addition to its primary online sales and in-house stores, sells its proprietary brands and collections to over 50 external stores. Bubbleroom is also active online in the other Nordic markets and sells to more than 30 countries through its international online store.
Julie Austin
Head of Ecommerce
Mamas & Papas
Currently Head of Ecommerce at Mamas & Papas, Julie started out in a product buying and development background transitioning that customer and product first focus into the digital environment.
 With previous experience at Next, Boots and Claire’s Accessories, Julie has worked and led teams in both UK and US in designing, delivering and trading global websites for global brands. 
Mark Apter
eCommerce Innovation Lead
Brad Want
Sales Director
Brad has over 10 years experience in the ad tech space. Prior to joining AppsFlyer, he worked for Apple, helping developers grow their business through in-app advertising and has also worked with advertisers to drive sales from performance marketing channels
Christof Jaritz
Europe Director of Sales & Operations
Christof Jaritz is the Europe Director of Sales & Operations at Branch, the leading mobile linking platform with solutions that unify user experience and measurement across channels and platforms. Prior to Branch, Christof has held various leadership roles at companies in the online advertising industry, including Google and most recently, Jobbio. He started his career in the tourism industry with a focus on luxury event management and marketing. Christof holds a graduate degree in business administration and is fluent in multiple languages including Arabic, English, German, and Turkish.
Michal Novovesky
Chief Customer Success Officer
Michal Novovesky is the Chief Customer Success Officer at Exponea, an e-commerce cloud company that gives B2C marketers a robust tool to speed up optimisation and omnichannel communication. Michal has an extensive experience with data-driven business development. In his current role, he has successfully led over 60 projects and solution implementations for e-commerce leaders in Europe and the UK. These involved large businesses and SMBs, including fashion houses present in 20+ countries, global telco companies and hyper-fast growing travel sites. He is passionate about helping business leaders, CRM and marketing managers tap into the full potential of their data.
Kubby is a Canadian-born entrepreneur/marketer based in Copenhagen, Denmark. He is the CEO and Founder of Kubb&Co. a digital agency focused on the convergence of social media, marketing and technology. He has been featured in many publications including Business Insider, The Guardian, Entrepreneur and The Huffington Post. He is a renowned speaker on digital media, marketing and entrepreneurship. In 2016, he was named the #1 business guru on Snapchat by Forbes and was named #15 in the Top 50 marketers to follow on Snapchat by Mashable.
Dave Bell
Co-Founder and Chief Executive Officer
Dave Bell is the Co-Founder and Chief Executive Officer of Gummicube. In this role, Dave is responsible for overseeing the business strategy for the company, driving growth and market development. Dave is a pioneer of the mobile entertainment industry with more than 15 years of experience publishing, marketing and distributing mobile applications and games across carrier, direct to consumer and app store channels.
Simon Jaffery
Product Director
Andrew Chart Mr
Head of E-commerce
Andertons Music Company
Jon Marris
Product Manager - Mobile app

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