Mobile Shopping EU 2018

January 30-February 01, 2018

Hilton London Bankside

Contact Us: 44 (0) 207 368 9894

Maximising Mobile

With early digital adopters from generation Z and increasingly tech-savvy older generation shoppers spending their time on their smartphones, mobile technology is now providing the ultimate customer engagement, acquisition and conversion channel for retailers.

Conference Report

Mobile Shopping 2017 was the best year ever, with 150+ retailers attending. Together they shared experiences, lessons learnt from the Holiday season and where to invest in to make 2017 a success.


Mobile First Mentality

Mobile is very much front of mind for retailers today, as the percentage of eCommerce transactions happening on a mobile device is steadily increasing. But card abandonment on mobile continues to stay high, and retailers are looking for ways to turn browsers into buyers.

To find out how they’re doing that, we interviewed 100 top European retailers about:

  • Their top six M-Commerce challenges
  • Where they spend their budget and if they’re investing more the coming year
  • What mobile tactics they’re using
  • And much more!

Mobile Mantra

The digital landscape is an ever-changing one. 2015 was most certainly the year of the mobile and for the first time it overtook desktop as the primary device for internet browsing.
However the question remains, how can retailers effectively turn browsing behaviour into buying behaviour?
Download our whitepaper: Mobile Mantra | A Mobile Shopping Benchmarking Report, and discover how leading retailers across Europe are grappling with these challenges

Directors Report: The Rise of Mobile

Offering a mobile shopping experience is critical. If the experience isn’t right for your customer, it can cost the business dearly. Bad M-commerce experience cost UK retailers £1.5 billion last December alone.

This report will address common and key obstacles that you’re facing in defining your M-Commerce offering and how we can help you solve them.