Mobile Shopping EU 2018

January 30-February 01, 2018

Hilton London Bankside

Contact Us: 44 (0) 207 368 9894

Main Day One: 31st January

8:00 AM - 8:45 AM Registration and Networking

8:45 AM - 8:50 AM Editor’s Welcome Speech: Lucy Bradley, Editorial Director, Worldwide Business Research

8:50 AM - 9:00 AM Chairman’s Opening Remarks: Chris Field, CEO, Retail Connections

Chris Field, CEO, Retail Connections

Chris Field

CEO
Retail Connections

Driving Customer Acquisition

9:00 AM - 9:20 AM Opening Keynote Presentation: Lessons learnt from legacy: How can traditional retailers take advantage of their heritage to fully harness the advantages that mobile can offer their business?

Stuart McMillan, Deputy Head of E-Commerce, Schuh
  • What do we mean by legacy and how can retailers use their history to their advantage?
  • How can you utilise historical company data to fuel future growth plans for the business?
  • How to best work with your current technology, people and processes to help drive innovation across the organization
  • How can you influence change within a legacy business to ensure the company keeps up with customer demands?
  • Avoiding common pitfalls: What tips can pure plays and retail start-ups take from obstacles overcome by traditional retailers?


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Stuart McMillan

Deputy Head of E-Commerce
Schuh

9:20 AM - 10:00 AM Keynote Panel Discussion: What is the best way to bring inherently traditional businesses into the mobile world to meet customer demands and boost business profitability?

Chris Field, CEO, Retail Connections Chrisabel Beck, Lead Project Manager E-Commerce, Lidl UK Emilio Vacca, Director, Mobile Channel, Telegraph Media Group Robi Ganguly, CEO & Co-founder, Apptentive , ,
  • Building the business case for mobile: How to secure board level buy-in for new mobile innovations to better blend your physical and digital channels and provide the optimum shopping experience for your customers
  • Aligning your company goals for digital success: How can you overcome internal silos to effectively evaluate your customer proposition on mobile and successfully integrate new mCommerce offerings into your wider omnichannel strategy?
  • Optimising your tech stack: How can you ensure you have the right technological processes and tools in place to support your digital development strategy and enable smooth execution across all channels?
  • Making mobile a companywide priority: How can you achieve an internal cultural shift towards mobile-first to streamline your digital development strategy across the business?
  • Leveraging legacy for future success: How are traditionally physical retailers transforming themselves into digital experts and utilising their store portfolio to gain competitive advantage?

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Chris Field

CEO
Retail Connections
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Chrisabel Beck

Lead Project Manager E-Commerce
Lidl UK
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Emilio Vacca

Director, Mobile Channel
Telegraph Media Group
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Robi Ganguly

CEO & Co-founder
Apptentive

10:00 AM - 10:20 AM Morning Keynote: In search of simplicity: How can you further enhance your UX with visual search functionalities that take personalised product discovery to the next level?

David Ironside, Senior Product Manager, ASOS.com
  • How can you provide personalised product recommendations in-app for quick and accurate results that increase engagement and boost conversion rates?
  • How to design slick in-app navigation with personalised product ranking to help your customers meet their shopping goals at speed
  • Adding customer value with quicker browse and buy: How can you determine which search filters provide the best results for mobile shoppers to increase your mobile app conversion rates?
  • Making smart recommendations: How to leverage smart analytics to better analyse your customer data to make searching on mobile simple, fast and accurate


David Ironside

Senior Product Manager
ASOS.com

Improving Customer Engagement

10:20 AM - 10:40 AM Guest Speaker: Transforming retail in the age of discovery

Daryl Hughes, Head of Ecommerce and Retail, Facebook
Today's fastest growing retail businesses don't wait for demand, they create it. This is because today’s consumers want brands to find them with products they didn’t even know they wanted, at the right time, through immersive experiences.
Facebook’s Daryl Hughes shares new insights into one of the biggest trends in social commerce at the moment, discovery. He will share his view on how retailers can learn from disruptors leading the way through passive discovery, and demonstrate through real life examples what the next phase of social shopping looks like.



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Daryl Hughes

Head of Ecommerce and Retail
Facebook

10:40 AM - 11:00 AM Inspirational Keynote: How can you employ predictive analytics to empower your customers on their shopping journeys and help them make more informed purchases with your brand

Dave Slocombe, Product Owner Mobile Apps, Trainline.com
  • How can you build great data products to enable greater self-service and efficiency for your shoppers across digital touch points to improve customer satisfaction?
  • Enabling better buying decisions: How can you run advanced analytics on consumer data across all customer channels to enhance your personalisation efforts on mobile?
  • Fuelling smarter product recommendations: How are advanced analytics scaling the speed to customer insight to enable retailers to react quicker to shopper needs?
  • How can you refine your back-end technology to create data products for your customers at speed and scale?

Dave Slocombe

Product Owner Mobile Apps
Trainline.com

11:00 AM - 11:45 AM Morning Coffee Break and Networking

Pushing Towards Purchasing on Mobile

Track A - Increasing Conversations on Mobile

11:45 AM - 12:00 PM Case Study Revolution: Achieving a frictionless checkout experience: How to remove buying blockers in your mobile checkout process to ease the product purchasing process

Chris Field, CEO, Retail Connections Etienne Martin, Product Manager, Lyst Charles Bernard, Lead Product Manager, Lyst
  • Helping customers get to the right product: How to achieve meaningful recommendations with artificial intelligence and machine learning
  • How to make the mobile experience seamless by using personalization at a single user level
  • Transferring digital experiences: How can you introduce a seamless journey across digital and traditional channels to allow your customers to carry their shopping between touch points and ensure you don’t loose a sale?
  • Opening up your channels: How to make sure your product data are made easily accessible by 3rd party in order to reduce friction points when using marketplaces
  • How can you select and embrace the right new technologies for your market?


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Etienne Martin

Product Manager
Lyst
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Charles Bernard

Lead Product Manager
Lyst
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Chris Field

CEO
Retail Connections

Track A - Increasing Conversations on Mobile

12:00 PM - 12:45 PM Case Study Revolution: Recommending relevant products at the right time to increase mobile sales: How can you pinpoint the best moment to introduce personalisation in the customer journey?

Chris Field, CEO, Retail Connections
  • Inspiring your shoppers on mobile: How can you provide a personal shopping experience for your customers on their devices to create the optimum route to conversion?
  • Meeting the needs of time conscious and tech savvy shoppers: How can you better understand customer context and purchasing goals to provide highly relevant recommendations?
  • How can you analyse customer data to gain an individualised view of your shoppers to optimise recommendations with targeted content and online offers to drive conversion rates and reduce product discounting?
  • What are the right tools and processes you need in place to personalise both the customers experience of the content and the delivery of the content itself to be truly relevant?
  • Achieving hyper-personalisation: How to combine customer context with personalised messaging to build the best one-on-one relationships with your shoppers
  • Exploring the ‘dark side’ of customer tracking and digital marketing: How can you get the personalisation balance right to better serve your customers without compromising their privacy?


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Chris Field

CEO
Retail Connections

Track B - Succeeding in Simple and Seamless UX

11:45 AM - 12:00 PM Case Study Revolution: Providing a best-in -class UX on mobile web: How to optimise your page load speed to meet increasingly shorter attention spans on customer devicesCase Study Revolution: Providing a best-in -class UX on mobile web: How to optimise your page load speed to meet increasingly shorter attention spans on customer devices

Jim Hingston, Senior Digital Product Manager, eCommerce Division, Debenhams
  • Bridging browse and buy on mobile: How to reduce page loading times on mobile web to drive your customer through the buying funnel at speed and increase conversion rates
  • Meeting the need for speed: How can you be more efficient in page coding and content design on mobile to influence site speed?
  • How can you increase your mobile site loading speed to close the gap between customer traffic rates and actual conversion on mobile?
  • Investigating the importance of fast web presence on personal devices: How can you re-design your mobile site to allow your customers to better navigate your product range and meet their shopping missions at pace?
  • How can you use customer pain points to refine your back-end communication across your technology stacks to provide a world class front end customer experience?


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Jim Hingston

Senior Digital Product Manager, eCommerce Division
Debenhams

Track B - Succeeding in Simple and Seamless UX

12:00 PM - 12:45 PM Case Study Revolution: Why m-commerce needs a wake up call: Lessons from the new mobile UX playbook

Duncan Keene, UK Managing Director, ContentSquare
  • De-cluttering your UX: How can you design a simple and seamless UX to provide shoppers with relevant content and optimise research and discovery on mobile?
  • Enhancing customer engagement with mobile-first design: How to implement creative content on your mobile site without affecting page loading speed
  • Making your content the key to driving conversion: How can you determine which type of content performs best for your mobile site?
  • Creating mobile friendly content for limited screen real estate: How can you re-design your mobile site to offer a clean and user-friendly UI with rapid load times?
  • Removing buying barriers: How can you directly link customer content to checkout on mobile to increase your mCommerce sales?


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Duncan Keene

UK Managing Director
ContentSquare

Track C - Blending Online and Offline with Mobile

11:45 AM - 12:45 PM Synergy Workshop: Capitalising on the digital-physical overlap: How to develop a seamless click and collect model that achieves synergy between your online and offline channels and provides a more convenient service for your customers

Phillippa Green, Multichannel Development Manager, GO Outdoors
  • Utilising your customer’s browsing history: How can you better serve today’s ‘research online and shop in-store’ consumer behaviour with click and collect?
  • Enabling customer stock checks: How can you integrate additional functionalities on mobile to assist customers beyond traditional conversion and drive customers in store?
  • How to implement store location and information services on mobile to better meet your customer’s shopping preferences for a great cross-channel experience
  • Beyond click and collect: How can you introduce reserve and collect to allow for customer in-store payments of digital purchases?


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Phillippa Green

Multichannel Development Manager
GO Outdoors

Track D - Omnichannel Boardroom

11:45 AM - 12:45 PM Creative Boardroom: Taking a 360°approach to digital: How to bridge your physical and digital worlds with a seamless customer value proposition and create a ‘total retail’ experience for your customers

  • How can you gain a deeper understanding of omnichannel behaviour in today’s shoppers who frequently jump between digital and physical touch points?
  • Keeping your brand front of mind: How can you provide a distinct brand UX across all customer channels to boost your shopper’s user experience and leave them coming back for more?
  • Connecting customers effortlessly across your sales channels: How can you align your digital and physical services whilst meeting customer expectations at every stage in their shopping mission?
  • How can you leverage mobile as your cross-channel glue to better bind your customer channels together and improve your overall omnichannel performance?
  • How can you educate your customer base on the benefits of engaging with your brand on their personal devices?


12:45 PM - 2:00 PM Lunch and Networking Break

12:45 PM - 2:00 PM Women in Industry Think Tank: How can the retail industry better attract, develop and retain top female talent in digital?

Boosting Customer Retention Rate

Track A - Increasing Conversion on Mobile

2:00 PM - 2:45 PM Case Study Revolution: Increasing in-app payments through advanced functionalities: How can you select creative content and key features to make your app UX more relevant and increase app driven conversion rates?

Will Prosser, Senior Product Manager – Europe, TUI Group
  • Working with your customers: How can you take an agile approach towards user research to effectively test and trail new app features?
  • Monetising your app effectively: How can you create compelling in-app experiences that push your customers to convert and gain real ROI from your app offering?
  • Optimising in-app commerce: How can you develop a fully transactional app to meet the convenience levels that generation Z expect?
  • How to design a simple framework for in-app payments to provide quick payment performance that reduces basket abandonment
  • Exploring the advantages of native, hybrid and web responsive apps: How to determine which type of app provides the best user experience and payment process to best serve your shopper’s needs?


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Will Prosser

Senior Product Manager – Europe
TUI Group

Track A - Increasing Conversion on Mobile

2:45 PM - 3:30 PM Case Study Revolution: How can you fully harness the potential of mobile to turn your online browsers into high value customers?

Emilio Vacca, Director, Mobile Channel, Telegraph Media Group
  • How to devise a strategy for mobile to support your current product offering and move shoppers along the path to purchase
  • How can you develop a truly engaging native app offering to further fuel your customer’s journey towards conversion?
  • How to build and implement a premium mobile offering to retain your loyal customer base and reach new consumer demographics
  • Building relationships with future customers: How can you harness the latest technologies and build them into your mobile strategy to engage the next generation of your target customer base?


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Emilio Vacca

Director, Mobile Channel
Telegraph Media Group

Track B - Succeeding in Simple and Seamless UX

2:00 PM - 2:45 PM Case Study Revolution: Creating compelling content for your 24/7 mobile shop window: How to best design for the small screen to effectively navigate your shoppers along the path to purchase

Jenna Swire, Head of Product, On the Beach
  • Succeeding in simplistic search: How can you integrate new search features onto your mobile app to help your customers navigate your product range at speed?
  • How can you best leverage consumer browsing history to optimise search results that prompt your shoppers to buy?
  • Making smart recommendations: How to employ smart analytics and algorithms to make searching on mobile simple, fast and accurate
  • Adding customer value with quicker browse and buy: How can you determine which search filters provide the best results for mobile shoppers to increase your mobile conversion rates?
  • Exploring new approaches to personalised product discovery: How can you further enhance your UI with visual search functionalities?


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Jenna Swire

Head of Product
On the Beach

Track B - Succeeding in Simple and Seamless UX

2:45 PM - 3:30 PM Case Study Revolution: Linking your mobile site and mobile app activities: How can you capture customer data consistently across your app and mobile web offerings to personalise across digital touch points and drive product sales?

Emily Buckman, Mobile Strategist, Urban Airship
  • How can you best match your mobile web and in-app UX to provide a seamless shopping experience?
  • Creating a 360* view of your shoppers: How can you use consumer data to create richer profiles of your customers for a truly customer-driven experience across apps and mobile web?
  • How can you implement split testing for greater insights into your shopper’s preferences to streamline your mobile offering and increase satisfaction with more relevant experiences?
  • Pulling together fragmented data across your digital touch points: How can you run advanced analytics on consumer data across all customer touch points to enhance your personalisation efforts on mobile?
  • How can you best evaluate consumer behaviour on mobile web and in-apps to refine your mobile customer proposition and deliver an unbeatable mobile UX?


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Emily Buckman

Mobile Strategist
Urban Airship

Track C - Blending Online and Offline with Mobile

2:00 PM - 3:30 PM Synergy Workshop: Using digital to reduce customer frustrations with physical: How can you effectively cut customer queues with in-store payments on mobile devices?

James Huppler, Senior Product Manager – Digital and Technology, Sainsbury’s
  • How to leverage mobile devices to introduce agile customer payments in-store and remove friction from the buying process
  • Empowering your shoppers with product scanning: How can you implement digital and mobile scanners in-store to be more convenient for your cost-conscious customers?
  • Developing digital in-store payments: How can you introduce digital in-store to give your customers more control over their shopping experience and allow them to choose their check out process?
  • Developing mobile app features to increase in-store sales: How can apps enable better store navigation and provide greater customer assistance to boost conversion rates in-store?
  • Proving the value of digital in-store: How do you secure the buy-in for in-store digital innovations?
  • Examining the future of in-store payments: How can you introduce mobile wallets functionalities into your payment ecosystem to ensure future success for in-store sales?


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James Huppler

Senior Product Manager – Digital and Technology
Sainsbury’s

Track D - Omnichannel Boardroom

2:00 PM - 3:30 PM Creative Boardroom: Spreading the message of mobile-first: How to further drive digital transformation across your business to boost profits and grow your customer base

  • How to define the role of mobile in your wider digital ecosystem to ensure clear and coordinated messaging across all customer channels for a truly joined up shopping experience
  • How can you best hire, train and motivate your digital teams to keep in touch with new mobile innovations and evolving user behaviour to keep up with the evolving digital retail landscape?
  • How can you best educate your colleagues as internal customers for mobile on the full potential of mCommerce for your business?
  • Pursuing a people-first approach: How can you best cater for your customers and colleagues needs with your mobile offering?
  • How can you best sell the benefits of integrating mobile into your physical portfolio to internal stakeholders and secure buy-in for new digital trails?


3:30 PM - 3:45 PM Afternoon Coffee Break and Networking

Driving Digital Transformation with Mobile

3:45 PM - 4:15 PM Fireside Chat: Moving towards mobile-only design: How to keep up with the evolution of user shopping habits, customer behaviour and increasing expectations to provide a seamless mobile UX and cater for the endless possibilities along the customer journey

Chris Field, CEO, Retail Connections

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Chris Field

CEO
Retail Connections

4:15 PM - 4:45 PM Oxford Style Debate: Apps vs mobile web: There are limited business benefits of having a native mobile app in addition to a responsive mobile site

4:45 PM - 5:05 PM Inspirational Case Study: Exploring VR in retail: How will the continued emergence of VR applications fundamentally change the way we work and play and how can the retail sector best leverage this technology?

Camillo Weinz, Strategic Innovation Manager, Digital Products, TUI Group
  • Creating customer value with technology: How can you get over the hype and implement virtual reality into your digital proposition in a meaningful way to help solve customer pain points and build stronger customer-brand relationships?
  • Investing in sustainable technology for your business: How can you ensure you have the basics right before building in advanced functionalities to compliment your current digital proposition and wider omnichannel offering?
  • How can you utilise advanced technologies to provide a superior customer experience and elevate your brand above market competition?
  • What is the best approach to understanding whether there is real consumer need for new innovations in the shopping journey to maximise customer adoption rates?


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Camillo Weinz

Strategic Innovation Manager, Digital Products
TUI Group

5:05 PM - 5:30 PM Afternoon Interview: Exploring IoT and the smart digital lifestyle of the future: How can you provide fully integrated digital-physical shopping services to deliver a truly connected retail experience that blends into your shopper’s day to day?

Unveiling the Latest Innovations in mCommerce

5:30 PM - 5:50 PM Innovation Zone: Of the many new technologies entering the digital universe, which are the best to invest in to achieve greater business impact?

5:50 PM - 6:00 PM Chairman’s Closing Remarks

Chris Field, CEO, Retail Connections

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Chris Field

CEO
Retail Connections

6:00 PM - 7:00 PM Networking Drinks Reception