Mobile Shopping Europe 2017

08 - 09 February, 2017

Victoria Park Plaza, London

Contact Us: +44 (0) 207 368 9894

Sponsors & Exhibitors

Drinks Reception Sponsor - Day 1



AppsFlyer is the leading mobile advertising attribution and marketing analytics platform, enabling app marketers,brands and ad agencies to measure their marketing campaigns across more than 2,000 integrated media partners. As a Facebook Mobile Measurement Partner,Google Official Partner, and Twitter Official Partner, AppsFlyer provides mobile advertisers with unbiased attribution, mobile campaign analytics, in-app user engagement tracking, lifetime value analysis, ROI and re-targeting attribution.


Our real-time dashboard, Native Track TM and One Link smart deep linking, provide advertisers the tools they need to achieve the optimal return on their marketing dollars. AppsFlyer currently serves more than 10,000 advertisers, measures more than $4 billion in annual mobile ad spend and tracks more than 250 billion mobile actions every month. Noteworthy clients include Playtika, IHG, Alibaba, Baidu, Trivago, Macy’s, Samsung, andHBO.


For more information, visit

App Sponsor

Pay by Bank app


Pay by Bank app is the new way to pay for everyday things. It enables you to make real-time payments from your mobile straight from your online banking app. Payments are processed instantly, keeping account details securely hidden and speeding up the payment process without the need to use a card. Best of all you can always check your balance before you decide to pay.

Coffee Cart Sponsor



Braintree allows merchants to accept credit and debit cards, PayPal, Apple Pay, Android Pay and more with a single integration. Uber, Airbnb, hungryhouse, Skyscanner and StubHub as well as thousands of other merchants use Braintree in 46 countries. Learn more at or @braintree.


ACI Worldwide


ACI Worldwide, the Universal Payments (UP) company, powers electronic payments for more than 5,100 organizations around the world. More than 1,000 of the largest financial institutions and intermediaries as well as thousands of global merchants rely on ACI to execute $14 trillion each day in payments. In addition, myriad organizations utilize our electronic bill presentment and payment services.Through our comprehensive suite of software and SaaS-based solutions, we deliver real-time, any-to-any payments capabilities and enable the industry’s most complete omni-channel payments experience.

App Annie


App Annie provides the most trusted data and insights in the market - downloads, revenue, usage and demographic data, marketing - on more than 6 million apps to help business build their mobile strategies.

More than 50% of revenue on the app stores is generated by App Annie customers and more than 700,000 professionals use the App Annie platform every day - which is today’s indispensable reference in the world app economy.

The company is headquartered in San Francisco with 450 employees across 15 global offices, 5 in Europe, including a R&D center.



Appsee is the market leader for qualitative mobile app analytics. Our visual tools - including user session recordings, touch heatmaps and in-depth crash reporting - provide leading companies with the insights necessary to pinpoint problematic areas and achieve ambitious KPI’s. Our solutions provide apps (product managers, dev teams and app marketers) with the ability to see how users engage with their app, map the consumer journey and gain a valuable understanding of their apps’ UI and UX functionality. Use Appsee to understand the user journey and optimize your app in order to deliver the ultimate app experience.



Branch is the linking infrastructure for the world’s best apps. It provides the most complete deep linking solution for brands to create an optimized mobile user experience that drives app growth, conversions, user engagement, and retention. With Branch, app content becomes searchable, discoverable, shareable, and easy to integrate into any marketing channels like email, SEO, social media, and paid SEM.  Branch powers deep links for more than 11,000 partners and 1.4 billion users across the globe. Leading retail brands rely on Branch to ensure an optimal mobile experience across different platforms, including Target, Jet, Charlotte Russe, Claire's, and more.

Content Square


ContentSquare is a user experience (UX) analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. We compute billions of touch and mouse movements and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. 

Using behavioral data, artificial intelligence and big data to provide automatic recommendations, ContentSquare empowers every member of the digital team to easily measure the impact of their actions and make fast and productive data-driven decisions to optimize the customer journey. 

Dynamic Yield


Dynamic Yield is the world's first personalisation technology stack. Its advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization & 1:1 messaging. Dynamic Yield personalizes the experiences of more than 500 million users globally, and counts industry leaders like Under Armour, Sephora, Europe’s fashion leader Lamoda, Pacsun, and Liverpool Football Club among its many customers. Based in New York, the company has more than 100 employees in eight offices worldwide.



iAdvize is a conversational commerce platform that enables businesses to engage their customers and prospects whether they’re on the website or on social media from one messaging solution (chat, voice, video). Visitors can get real-time advice from customer service but also from advocates, members of the brand community.

Instart Logic


Instart Logic is the world’s first endpoint-aware application delivery solution that makes applications fast, secure, and easy to operate. Instart Logic’s platform combines machine learning, virtualisation, and open APIs with a content delivery network (CDN) for global delivery. Using Instart Logic, enterprises can provide ultra-fast, visually immersive and secure experiences on any device to maximise revenue, deliver superior customer experiences and gain competitive advantage. Instart Logic is funded by Andreessen Horowitz, Four Rivers Group, Geodesic Capital, Greylock Partners, Hermes Growth Partners, Kleiner Perkins Caufield & Byers, Sutter Hill Ventures, Telstra Ventures, Tenaya Capital, Wing Venture Capital and several notable Silicon Valley angel investors. 

Instart Logic’s platform modules include:

AppSpeed, a completely new way to accelerate web and mobile application performance that optimizes images, HTML, JavaScript and other page elements based on each user’s specific device, browser and network conditions.

AppShield, an end-to-end highly scalable security solution that protects and defends against attacks before they reach origin servers.

AppFlex, a breakthrough new way to control all your mobile and web traffic to bring customers the fastest and most innovative user experiences possible.

Ad Integrity, a breakthrough approach for unblocking the ad blockers and regain lost revenue.

Learn more at or follow us on Twitter at @InstartLogic.



Merchants don’t win by only stopping fraud. They win by approving the maximum number of orders…while safely and cost effectively mitigating fraud.
Kount’s software platform helps online merchants approve more orders, uncover new revenue streams, simplify fraud detection and dramatically improve bottom line profitability. Our proprietary technology has reviewed transactions for some of the world’s best-known brands. 
Most importantly, Kount’s turnkey solution is both easy to implement and easy to use. With minimal time and no disruption, your business will accept more orders from more people in more places than ever before.



mGage brings 17+ years of global mobile customer engagement to the industry and are prominent in North America and UK/Europe. We empower mobile customer interactions at all stages of the life cycle, from acquisition through to retention. Our unique data analytics platform provides insight that no other mobile marketing company can offer, measuring the full effectiveness of a campaign.Our products & solutions are used by global brands such as Argos and Screwfix to strengthen brand loyalty and provide a better shopping experience.

We will be meeting a few clients at the event and would be delighted to meet you too – click here to arrange a meeting.

Watch our new video to learn more or visit

3 key solutions:

  • Connect API. Messaging Gateway (SMS & MMS) directly connected to operators globally offering brands to connect to mobile operator services. API driven.

  • Communicate PRO. Campaign Management platform. Cross-channel engagement solution: our cloud-based application delivers interactions across multiple channels including; SMS, MMS, push notifications, voice, WiFi, social messaging apps (OTT), and social media.  Location-based services. Text Chat, Chatbots, Broadcast offers/vouchers, live page messages. API enabled.
  • Pay. Premium Rate SMS Services or Direct Carrier Billing (Web based mobile billing). Billing service where brands can get payment from their customers via a mobile phone account.



We are Poq, the app commerce company. We’re on a mission to make app commerce bigger than ecommerce. We are a Software-as-a-Service startup that powers the iOS and Android shopping apps of international retailers such as House of Fraser, Radley, boohoo and Missguided.


The thing that defines us, sets us apart and drives us, is our laser focus on building software that enables leading retailers to forge deeper and more valuable relationships with their customers. Our platform enables them to create highly effective and fully customised native apps in record time. Apps that allow them to build stronger brands, sell more of their products, deepen customer loyalty and deliver highly relevant content, communications and rewards.


Ultimately, we help them to bridge the gap between the mobile and in-store experience and to future proof their future revenues. Today.

Urban Airship


Urban Airship is trusted by thousands of businesses looking to grow with mobile. Every day, marketers and developers depend on Urban Airship to deliver more than one billion mobile moments that inspire interest and drive action. Urban Airship’s mobile growth platform is used by many of the world’s most admired companies, including Adidas, Alaska Airlines, The Home Depot, NBC Universal, Sky Media, and Zillow.



PPC automation has been in our DNA since we started developing software in 2007. We are true Google AdWords professionals who develop software solutions for a dynamic market. Our tools AdEngine and Whoop! support international customers (e.g. Adidas) or agencies (e.g. iProspect) in growing their online business. The AdEngine is an award-winning software for a data-driven creation of hyperdynamic text ads. Whoop! is the first predictive bid management software created especially for Google Shopping, designed to unlock its full potential. 90 PPC experts serve more than 250 customers and are continually improving our tools. smec - PPC automation that works.



YouAppi is the mobile growth marketing platform for premium mobile brands. YouAppi’s OneRun Platform combines the power of machine learning with our proprietary predictive algorithms to analyse the mobile content consumption patterns of mobile app users, converting data into profitable users.