Mobile Shopping Europe 2017

08 - 09 February, 2017

Victoria Park Plaza, London

Contact Us: +44 (0) 207 368 9894

Our Speakers

We're already at work booking an industry-leading roster of speakers for 2017 - keep an eye on this page for updates.

If you would be interested in being a part of Mobile Shopping EU, we would love to hear from you.

Click Here to view the list of speakers from our 2016 event.

2017 Speakers

Fabrice Khullar
Mr Fabrice Khullar 
Lead Product Owner 
Stuart McMillan
 Stuart McMillan 
Deputy Head of E-Commerce 

Stuart is a senior eCommerce professional, he has a wide range of experience in all aspects of eCommerce, from design, to content production;from managing high availability infrastructure to user experience testing. He also has experience in managing teams to deliver the above, as well as other areas such as development testing and PCI compliance, and works within the fashion industry. 

Stuart has particular interests in page performance, conversion rate optimisation,usability, responsive web design, customer experience and order fulfillment. 

His goal is simple: He wants to be responsible for the best-in-industry eCommerce website that does everything right, every last detail.

Tom Rooney
 Tom Rooney 
Mobile Product Manger 
John Lewis
Tom owns the vision, strategy and roadmap for the John Lewis apps -- at the heart of customer loyalty and cross-channel shopping. He was previously responsible for the lunch and growth of the first John Lewis mobile site which now take more than 30% of all web traffic. Tom is now expanding the role of mobile and digital into shops, creating new in-store digital experiences for staff and customers.
Daniel Krantz
 Daniel Krantz 
Head of Mobile Lab 
Otto Group
Marcus East
 Marcus East 
Global Digital Director 
Marks and Spencer

Marcus is a professional technology leader with over 20 years experience of working in the Information Technology, specializing in Digital Transformations and Electronic Commerce. 

Marcus recently worked in Silicon Valley for Apple, where he led eCommerce solutions delivery for their worldwide on-line business, and also drove the adoption of Agile software delivery. He returned to the UK at the beginning of 2016 to join Marks and Spencer,where he is the director responsible for driving the company’s digital transformation. Marcus East is an expert in Agile transformations, with real experience of driving the adoption of Agile in major organisations like Comic Relief and Apple. 

Having lived and worked in the UK, Asia and America, he has a truly international perspective on the challenges facing organisations and societies today, and how technology affects them - he has strong views on managing technology talent and how large corporations should react to the challenges and opportunities that the advent of the digital age brings.

Sam Barton
 Sam Barton 
Head of User Experience 
Shop Direct Group
Ahead of UX at Shop Direct, Sam is responsible for delivering the most engaging and innovative shopping experience to millions of customers across all devices. He and his team ensure that the key objectives of the business are met by continually optimising customer journeys to drive improved customer satisfaction and business performance. Shop Direct is the UK’s second largest pure play online retailer, with annuals ales of more than £1.8 billion. Their digital department store brands include, which is now a £850 million brand, and receive over a million website visits every day. Shop Direct exist to make good things easily accessible to more people. With their department store range, market-leading eCommerce and technology capabilities and unique financial services offer, they're well placed to deliver on that promise. They sell more than 1,100 famous brands, including big name labels and our own exclusive brands, and deliver 48 million products to our four million customers every year. Their click and collect service, Collect+, delivers to more than 5,500 stores across the country, increasing ease and convenience for customers.
Richard Moore
 Richard Moore 
Director of E Commerce 
Claire's Accessories
Karen Ayyagari
 Karen Ayyagari 
Lead Mobile Product Manager, Global E-commerce 
Product Owner of UNIQLO mobile web sites in France, Germany, US - Manage roadmap and technical team of 15+ across India, Japan, US and Europe. Lead new global mobile web site launches – from strategy, planning, and UX/UI, to launch and iteration, using agile methodology - balance global strategy with local market needs.
Zak Edwards
 Zak Edwards 
Managing Director
Sam Higgins
 Sam Higgins 
Marketing Manager
Ivan de Quercize
 Ivan de Quercize 
Mobile Channels Lead 
Ivan de Quercize currently leads Mobile Advertising at BlaBlaCar, the biggest ridesharing platform in the world. Ivan is also a passionate of the sharing economy, in 2014 he has filmed and produced a web series interviewing entrepreneurs of this new economy across the american continent.
Phillippa Green
 Phillippa Green 
Web Project and Development Manager 
Go Outdoors

Phillippa Green is the Multichannel Development Manager at GO Outdoors the market leading and fastest growing Outdoor equipment and clothing retailer with over 10 years experience in eCommerce. GO Outdoors successfully relaunched their mobile site in 2015 which not only improved the customer journey but improved the commercial performance of the mobile site, seeing conversion increases sustained from the first month.

Jason Pantelis
 Jason Pantelis 
Product Manager 
Virgin Media
Jason is a Product Manager at Virgin Media, where he is responsible for the technical product management of Virgin Mobile’s WiFi services, including driving and delivering the roadmap for Virgin Media’s WiFi apps. His main focus is on improving mobile data customer experience and increasing offload savings, by driving higher adoption of Virgin Media’s WiFi applications into the mobile base and achieving higher app and WiFi usage. Jason is a firm believer in data driven product management combined with good product intuition. He is a customer experience enthusiast and an advocate of a simple use experience underpinned by high quality solutions.
Mario Viviani
 Mario Viviani 
Technology Evangelist 

Mario Viviani is the Technology Evangelist at Amazon Appstore UK. He started mobile development in 2010, focusing on the Android platform. In 2011 he founded the mobile-focused startup Mariux Apps, developing both consumer-oriented and third-party apps, where he published more than 90 apps and reached more than 12 million total downloads. In 2013 he was awarded by Google of the Google Developer Expert title for Android, and has spoken at worldwide events including Droidcon, Android Developer Days, TEDx and Google I/O. Mario has also been an active part of the startup community. In 2015 he joined Amazon, whereas Technology Evangelist he engages with the developer community and companies,presents Amazon newest technologies and ensures mobile app developers are up-to-date on Amazon devices and services.

Mia Thiesen
 Mia Thiesen 
Digital Business Developer 
Coop Digital
Mia is a UX-designer / Business developer working with digital concept development on everything from mobile payment to rethinking the Coop loyalty scheme. As many retailers, Coop wants to improve the in-store experience using digital tools. For this reason, the most important frame for working with digital in Coop, is understanding the interaction between off- and online and working with the full customer experience from physical spaces to mobile devices
David Slocombe
 David Slocombe 
Product Owner, Mobile Apps

Since the launch of the new and improved app, David Slocombe has been focused on optimising the app experience to add real value to customers. His mission is to provide smarter journeys to Trainline's customers, from planning to booking to travel, they care deeply about solving their customers travel problems through their world class technology and customer experience. Prior to this Dave was the first Head of Mobile at building their mobile app and web teams and is a veteran of several failed startups Interestingly, in addition to his leading role at, David is the Founder of Heads Up London - the UK's largest wearable technology forum, that attracts more that 100 monthly attendees. He is a true mobile titan and will be sharing his wealth of insights.

Bjorn Van de Velde
 Bjorn Van de Velde 
IT Lead - Mobile Projects 
Ahold Delhaize Europe
Bjorn is passionate about digital evolutions and more specifically on mobile! He worked on online retail channels in banking sector and works since 6 years at Ahold Delhaize, one of the world’s largest food retail groups, a leader in supermarkets and e-commerce, and a company at the forefront of sustainable retailing. Convinced of the power of mobile as a channel and as a customer’s personal device, he enthusiastically leads the mobile projects for multiple countries in the group. Bjorn will talk about serving local needs whilst implementing a global strategy and how this is managed within a large group with different local brands.
Chris Dalrymple
 Chris Dalrymple 
Product Innovation Director 
On the Beach

After successfully landing On the Beach’s first mobile app to the app store in September 2014, as the business owner for all customer facing web developments, Chris Dalrymple is now in the process of personalising the cross-device user experience, including allowing customers to save holidays as they research. He will share exclusive insights from this project as well as reflective learning from his 10 years of specific experience driving growth in eCommerce.

Maria Bobrowska
 Maria Bobrowska 
Senior European Commercial Manager - Mobile 

Maria Bobrowska has led numerous mobile initiatives related to improving in destination experience across TUI Group portfolio of hotels. She is also responsible for scope definition and roll out of specific apps for the Group. Her main objective is to ensure the adequate mobile proposition is in place across Group Portfolio to ease, satisfy and anticipate customers’ needs. At the same time she is an advocate of mobile change across the business.

Andrew Chart
 Andrew Chart 
Ecommerce Projects Manager 
Andertons Music Company

Andrew leads thee-commerce & digital marketing team at Andertons Music - the UK's most-respected brand in musical instrument retail. With a reach of over half a million YouTube subscribers, the Andertons brand is loved by musicians worldwide. The 12-strong digital team cover everything from expert content writing and video production, to PPC and e-commerce platform technology.

Kubby is a Canadian-born entrepreneur/marketer based in Copenhagen, Denmark. He is the CEO and Founder of Kubb&Co. a digital agency focused on the convergence of social media, marketing and technology. He has been featured in many publications including Business Insider, The Guardian, Entrepreneur and The Huffington Post. He is a renowned speaker on digital media, marketing and entrepreneurship. In 2016, he was named the #1 business guru on Snapchat by Forbes and was named #15 in the Top 50 marketers to follow on Snapchat by Mashable.
Andrew McClelland
 Andrew McClelland 
Managing Director 

Andrew has been involved in digital commerce for over 12 years and has a unique insight into the development of digital retail, changing consumer trends and the challenges that incorporating a digital offering into a more traditional retail or commercial proposition presents. 

Projects have included developing cross border B2B and B2C channels; helping brands get a better understanding of their customers and advising boards on investing and developing digital operations & propositions.

Anoop Vasisht
 Anoop Vasisht 
GM, Europe 
Dynamic Yield
Dominic Cross
 Dominic Cross 
Dominic moved into technology sales after a short stint in the British Army. Having been born and raised outside the UK, he understood the cultural challenges of selling in different countries and went on to build a successful career in international technology sales, marketing and business development over a 24 year period.Working for companies such as CA, Amdocs and LogMeIn, Dominic has helped to deliver growth across numerous markets in direct and indirect sales organisations. As a founder of Livedrive, he built the sales and marketing strategy that helped the business grow into one of the UK's leading cloud storage providers prior to its sale in 2014. As Chief Revenue Officer at iAdvize, Dominic is working with the senior management team to define and execute the international expansion strategy in one of the most exciting technology companies around today.
Maciej Matyjas
 Maciej Matyjas 
Director, Technology

Maciej Matyjas currently leads mobile development at, an Expedia company. He has over a decade of experience building mobile apps and services on everything from the original Palm Pilot to the latest and greatest devices.

Mike Molinet
 Mike Molinet 
Chief Operations Officer & Co-founder 
Mike Molinet is COO and co-founder of Branch, the leading mobile linking company that seamlessly connects brands with their app users across all channels.

Mike founded Branch in 2014 with three other co-founders while attending the Stanford Graduate School of Business (GSB). Branch was born from the challenges the co-founders faced as they struggled to maintain the growth of the previous venture, Kindred Prints, a mobile photo-printing app. The founding team built the first deep linking SDK to connect their app with end users more easily. Branch has since evolved into a robust mobile linking platform with cross-channel solutions for businesses of all sizes to drive app installs and user engagement.

Prior to Branch, Mike spent 5 years in product development for 3M, where he launched over a dozen products and acquired 10 patents. He holds a BS in Mechanical Engineering from Bucknell and an MBA from Stanford University. Outside work, Mike spent 8 years as a volunteer firefighter/EMT and is an avid woodworker.
Paul Barnes
 Paul Barnes 
Northern Europe and Middle East Territory Director 
App Annie
Paul Barnes, Territory Director Northern Europe and Middle East (MENE)
Barnes has been at the forefront of innovation in the customer experience sector since 2000, and continues to engage with business leaders in all verticals from retail and banking to insurance and tourism. As Territory Director Northern Europe and Middle East, Paul is dedicated to helping companies to succeed in their mobile strategy.

Emily Buckman
 Emily Buckman 
Global Strategic Consultant 
Urban Airship
Emily Buckman is a global strategic consultant at Urban Airship, responsible for working with clients to develop digital marketing strategies to address their business objectives.

An evangelist for omni-channel customer experience, Emily has held senior roles at Samsung in customer engagement, most recently as UK Head of CRM and Data, driving consumer retention through digital platforms such as Email and the myGalaxy app.  Emily also held marketing leadership roles at Telefonica Digital, BSkyB (growing SkyGo’s user base) and has worked with major UK retail brands including Nandos, O2 Arena, The Body Shop and River Island to leverage mobile data for targeted engagement.

Emily holds a B.A. Honours in European Marketing and Languages from Roehampton University and received a CAM Diploma in Marketing Communications/Advanced Online Marketing from the Chartered Institute of Marketing.
John Gessau
 John Gessau 
Director of Product Management 
ACI Worldwide

John Gessau is Director of Product Management at ACI Worldwide, with specific responsibility for Mobile Payments. John’s focus is on enabling ACI’s merchant customers to accept and integrate mobile payments into their in-store, mobile app and browser channels. Prior to this John was responsible for ACI’s Mobile Banking solutions for retail and commercial banking.

Duncan Keene
 Duncan Keene 
UK Managing Director 
Duncan has over 10 years experience within software start-ups. One of the initial team at Maxymiser (now part of Oracle Group) Duncan has worked closely with some of the world’s leading ecommerce teams, helping them solve their digital challenges. Duncan currently leads UK operations at ContentSquare, a user experience analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile and website. Duncan is equally comfortable discussing UX analytics as he is discussing the fortunes of his beloved (and much maligned) Wolves.
Paul Wright
 Paul Wright 
Country Manager 
Jonathan Wood
 Jonathan Wood 
Pay by bank
With over 25 years’ experience in payment schemes and international corporate business development, Jon’s experience in the alternative payment arena is unrivalled. His experience spans across all areas of client engagement, strategy and marketing with previous roles including Vice President & Head of Emerging Markets at American Express. Jon’s passion for technology innovation and entrepreneurial spirit also led him to become founder of Qhora, a digital transformation consultancy that helps clients to accelerate their international ecommerce into emerging markets and extend their digital payments capabilities.

Jon joined the Pay by Bank app team in August 2016. As Chief Commercial officer, he is responsible for leading the wider commercial team in driving the continued integration of Pay by Bank app payment technology, including partnerships with banks, retailers and payment processors.
Michael Braybrook
 Michael Braybrook 
Head of Business Development 
Michael is an advocate of omni-channel marketing, he is passionate about helping brands to find the right channels to engage with customers.

A keen follower of innovation within mobile, online & SaaS, Michael believes that the best route to overcoming many of the challenges brands are faced with in today's market place is to understand how customers interact at all stages of the lifecycle, from acquisition through to retention.

Michael heads up the business development team at mGage, the world’s no.1 mobile engagement company, where he helps brands uncover the opportunity of measuring the full effectiveness of a campaign from pre to post click interactions and generate more revenues. mGage’s products & solutions are used by Fortune 1000 companies across the globe and provide global omni-channel connectivity.

With over 12+ years’ experience working closely with innovative brands focusing on mobile, SaaS and digital advertising solutions, Michael will be able to provide relevant insight into the needs and demands of today’s customers and how brands can take a mobile-first approach to engage with them. Text ‘MOBILE17’ to 88022 to learn more.
Andrew Bartlam
 Andrew Bartlam 
Vice President of EMEA 
He is a 20-year industry veteran having occupied Senior Management, Sales and Strategic Alliances roles at organizations including Jive Software, Rackspace, Adobe Systems, Vignette Inc, Remedy Corporation and the Industry Analyst Gartner Inc. He is a regular contributor at Industry events and in his spare time he is an advisor to several high-tech startups. Andrew graduated from the University of Portsmouth with a Degree in Politics & International Relations.
 Ted Charalambides 
Ecommerce Manager 
Lily's Kitchen