Mobile First Mentality
Mobile is very much front of mind for retailers today, as the percentage of eCommerce transactions happening on a mobile device is steadily increasing. But card abandonment on mobile continues to stay high, and retailers are looking for ways to turn browers into buyers.
To find out how they’re doing that, we interviewed 100 top European retailers about:
- Their top six M-Commerce challenges
- Where they spend their budget and if they’re investing more the coming year
- What mobile tactics they’re using
- And much more!
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