Mobile Shopping Europe 2017

08 - 09 February, 2017

Victoria Park Plaza, London

Contact Us: +44 (0) 207 368 9894

Effectively Monetising Your Mobile Channel

Day 2 - Thursday 9th February 2017

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8:15 AM Registration And Networking Coffee

8:45 AM Welcome Address - Lucy Bradley, Editorial Director, Worldwide Business Research


9:00 AM Chairperson’s Opening Remarks

Andrew McClelland, Managing Director, Mirador

 Andrew McClelland
Andrew McClelland
Managing Director
Mirador

Andrew has been involved in digital commerce for over 12 years and has a unique insight into the development of digital retail, changing consumer trends and the challenges that incorporating a digital offering into a more traditional retail or commercial proposition presents. 

Projects have included developing cross border B2B and B2C c ...[Read More]

Being Discovered On Mobile
9:10 PM Inspirational Keynote: A Product Owner’s view on utilising machine learning for mobile: How you can use machine learning to redefine how you engage with your customers and provide the ultimate shopping experience?

David Slocombe, Product Owner, Mobile Apps, Trainline.com

  • Creating data-driven products: How to leverage crowdsourced data to drive product innovation and create new solutions for your customers 
  • Driving digital data: How can machine learning better leverage consumer data to assist the completion of complicated shopper journeys?
  •  How can your data function work in the best way to boost your customer’s experience on digital devices and support the wider omni-channel business?
 David Slocombe
David Slocombe
Product Owner, Mobile Apps
Trainline.com

Since the launch of the new and improved thetrainline.com app, David Slocombe has been focused on optimising the app experience to add real value to customers. His mission is to provide smarter journeys to Trainline's customers, from planning to booking to travel, they care deeply about solving their customers travel problems through their world ...[Read More]

Proving Mobile ROI
9:30 AM Keynote Presentation: Closing The Mobile Conversion Gap: A $169 Billion Opportunity

Anoop Vasisht, GM, Europe, Dynamic Yield

In our view, mobile web represents the single biggest untapped opportunity with respect to the eCommerce revenue generation. Mobile web accounts for 60% of online traffic but contributes to only 16% of purchases. Furthermore, core metrics like abandonment and bounce rate are measurably higher on a mobile device versus desktop. Personalizing the mobile web experience can have a dramatic impact on your revenue. While the principle of personalizing the mobile web experience is the same as other channels, the actual practice is quite different.

This session will explore:
  • Best practices in mobile web personalization 
  • High-impact use cases
  • How mobile web personalization actually impacts the performance of other efforts, specifically email
  • How to measure the success of your efforts in this area

 Anoop Vasisht
Anoop Vasisht
GM, Europe
Dynamic Yield

9:50 AM Interview: Cross channel attribution: How to evaluate direct and indirect ROI from mobile to further build the business case for more investment

Dominic Cross, CRO, iAdvize

David Slocombe, Product Owner, Mobile Apps, Trainline.com

Moderated By:
Andrew McClelland
, Managing Director, Mirador

  • How to highlight and examine online fuelled sales to make accurate marketing investments and improve customer experience at high traffic points 

  • Cross device attribution: How do you trace previously online browsers to those who transact in-store to allocate the sale to the correct digital device? 

  • Attribution modelling: How do you measure success and allocate value to multiple touch points to achieve an accurate view of the mobile channel contribution? 

  • How can attribution pin-point ineffective marketing activities and increase channel conversion rates by highlighting areas for improvement?

 Dominic Cross
Dominic Cross
CRO
iAdvize
Dominic moved into technology sales after a short stint in the British Army. Having been born and raised outside the UK, he understood the cultural challenges of selling in different countries and went on to build a successful career in international technology sales, marketing and business development over a 24 year period.Working for companies s ...[Read More]

 David Slocombe
David Slocombe
Product Owner, Mobile Apps
Trainline.com

Since the launch of the new and improved thetrainline.com app, David Slocombe has been focused on optimising the app experience to add real value to customers. His mission is to provide smarter journeys to Trainline's customers, from planning to booking to travel, they care deeply about solving their customers travel problems through their world ...[Read More]

Moderated By:

 Andrew McClelland
Andrew McClelland
Managing Director
Mirador

Andrew has been involved in digital commerce for over 12 years and has a unique insight into the development of digital retail, changing consumer trends and the challenges that incorporating a digital offering into a more traditional retail or commercial proposition presents. 

Projects have included developing cross border B2B and B2C c ...[Read More]

Enabling Mobile Marketing Wins
10:30 AM Case Study: How can you design and implement new marketing strategies for your mobile offering to deliver a game changing customer experience?

Ivan de Quercize, Mobile Channels Lead, BlaBlaCar

•How can you best organise your teams, tools and processes to support a global marketing campaign on mobile?
•How to optimise in-house innovation to explore and introduce new ways to capture content on mobile
•Targeted mobile marketing: How can you leverage information on your customer’s location to better connect with them on their mobile devices?
•How can you create an effective attribution model to successfully identify your most productive mobile channels and launch new ones to increase customer engagement?
 Ivan de Quercize
Ivan de Quercize
Mobile Channels Lead
BlaBlaCar
Ivan de Quercize currently leads Mobile Advertising at BlaBlaCar, the biggest ridesharing platform in the world. Ivan is also a passionate of the sharing economy, in 2014 he has filmed and produced a web series interviewing entrepreneurs of this new economy across the american continent. ...[Read More]

10:50 AM Morning Networking Break

Exploiting Mobile App Capabilities

11:30 AM Case Study Revolution: Getting the app design right: How do you ensure customers are using your app the way you want to maximise their experience as well as the revenue?

Maria Bobrowska, Senior European Commercial Manager - Mobile, TUI

Andrew Chart, Ecommerce Projects Manager, Andertons Music Company

  • Surprising and delighting: How do you best design user experience to become truly helpful to your customers and differentiate yourselves from other digital retail experiences?
  • Advancing your apps: How to take a customer-centric approach to your core app design to ease and improve customer’s experience? 
  • Getting up close and relevant: How can you make relevant recommendations to your consumers for a more intelligent approach to personalisation through design?
 Maria Bobrowska
Maria Bobrowska
Senior European Commercial Manager - Mobile
TUI

Maria Bobrowska has led numerous mobile initiatives related to improving in destination experience across TUI Group portfolio of hotels. She is also responsible for scope definition and roll out of specific apps for the Group. Her main objective is to ensure the adequate mobile proposition is in place across Group Portfolio to ease, satisfy and ...[Read More]

 Andrew Chart
Andrew Chart
Ecommerce Projects Manager
Andertons Music Company

Andrew leads thee-commerce & digital marketing team at Andertons Music - the UK's most-respected brand in musical instrument retail. With a reach of over half a million YouTube subscribers, the Andertons brand is loved by musicians worldwide. The 12-strong digital team cover everything from expert content writing and video production, to PPC and ...[Read More]

Optimising Your Mobile Site

Case Study Revolution: Moving towards a one-click checkout process: How to design a mobile checkout UX that drastically reduces cart abandonment

Stuart McMillan, Deputy Head of E-Commerce, Schuh

  • Reducing drop-offs and abandonments: How can employing a lean UX make sure your customers get from basket, to check out, to sale? 

  • Designing for a high-conversion rate website: How do you increase the speed of transactions on mobile sites to capitalise on your impulse buyers and boost conversion rates? 

  • Optimising the mobile payment experience: How do you offer all the payment options consumers want without ruining your UX? 

  • Moving towards one-click checkouts: To what extent can click rate reductions help to solve low conversion rates on mobile?

 Stuart McMillan
Stuart McMillan
Deputy Head of E-Commerce
Schuh

Stuart is a senior eCommerce professional, he has a wide range of experience in all aspects of eCommerce, from design, to content production;from managing high availability infrastructure to user experience testing. He also has experience in managing teams to deliver the above, as well as other areas such as development testing and PCI complianc ...[Read More]

Using Mobile To Blend Online And Offline Experiences

Synergy Workshop: The role of mobile in easing the checkout process: How to enable your in-store shoppers to use their mobile devices to purchase items and avoid the queues

Mr Fabrice Khullar, Lead Product Owner, Sainsbury's

Mia Thiesen, Digital Business Developer, Coop Digital

  • Pre-sale pro-activity: How can you aid discovery and facilitate product research via mobile for purchasing in-store? 

  • Facilitating for generation ‘Y’: How has the proliferation of mobile changed customer expectations and how can you deliver the ultimate in-store experience by developing your mobile offering? 

  • How can you leverage mobile scanning to take the friction out of your in-store customer checkout and increase sales by providing a highly efficient shopping mode? 

  • Click and collect capabilities for a seamless buying experience: How can you design mobile to facilitate frictionless online payments and efficient in-store collections?

Mr Fabrice Khullar
Mr Fabrice Khullar
Lead Product Owner
Sainsbury's

 Mia Thiesen
Mia Thiesen
Digital Business Developer
Coop Digital
Mia is a UX-designer / Business developer working with digital concept development on everything from mobile payment to rethinking the Coop loyalty scheme. As many retailers, Coop wants to improve the in-store experience using digital tools. For this reason, the most important frame for working with digital in Coop, is understanding the interaction ...[Read More]

12:15 PM Networking Lunch

Exceeding Customer Expectations
1:15 PM Case Study: Chatbots - An Existential Crisis: While chatbots have become a battle ground for the major powers of the tech industry, their role in ecommerce is not yet clear.

Maciej Matyjas, Director, Technology, Hotels.com

  • What are the key considerations in determining if you need to build a bot for your business? 

  • Exploring whether Conversational Commerce has legs in the retail and travel industry 

  • What about customer service via chatbots and/or messaging apps 

  • Is a PhD in Artificial Intelligence or Data Science needed to make a useful bot? 

  • To what extent can you ensure that your personalization efforts are convenient and not creepy?

  • How can you determine the value of chatbots for your customers.

 Maciej Matyjas
Maciej Matyjas
Director, Technology
Hotels.com

Maciej Matyjas currently leads mobile development at Hotels.com, an Expedia company. He has over a decade of experience building mobile apps and services on everything from the original Palm Pilot to the latest and greatest devices.

...[Read More]

1:35 PM Case Study: Serving local needs whilst implementing a global strategy: How to tailor your mobile offering in local markets where there is a need to include country specific functionalities

Bjorn Van de Velde, IT Lead - Mobile Projects, Ahold Delhaize Europe

  • How to identify and solve the needs of local mobile behaviour to provide a truly seamless customer experience on a global scale
  • How to translate a global strategy into a global solution that is deployed in different local brands and markets?
  • How can you organise your IT and Business departments teams to eliminate internal silo’s when designing for mobile? aintaining a consistent global brand?

 Bjorn Van de Velde
Bjorn Van de Velde
IT Lead - Mobile Projects
Ahold Delhaize Europe
Bjorn is passionate about digital evolutions and more specifically on mobile! He worked on online retail channels in banking sector and works since 6 years at Ahold Delhaize, one of the world’s largest food retail groups, a leader in supermarkets and e-commerce, and a company at the forefront of sustainable retailing. Convinced of the power of mo ...[Read More]

2:00 PM Case Study: The Critical Role of Payments in Global Expansion and Local Relevance

John Gessau, Director of Product Management, ACI Worldwide

  • Instilling shopper confidence with local relevance, while succeeding in global expansion
  • Attracting and retaining your most loyal customers, and increasing sales with seamless payments
  • Preventing fraud, and at the same reducing false positives to increase legitimate sales
  • Establishing a winning strategy in world that is undergoing a mobile mind shift
 John Gessau
John Gessau
Director of Product Management
ACI Worldwide

John Gessau is Director of Product Management at ACI Worldwide, with specific responsibility for Mobile Payments. John’s focus is on enabling ACI’s merchant customers to accept and integrate mobile payments into their in-store, mobile app and browser channels. Prior to this John was responsible for ACI’s Mobile Banking solutions for retail and c ...[Read More]

Rewarding Loyal Shoppers
2:15 PM Expert Interview: Rewarding your customers on the go: How to design an appealing mobile loyalty scheme that keeps your mobile shoppers coming back for more

Mia Thiesen, Digital Business Developer, Coop Digital

  • Geo location: How can you leverage consumer context to connect and reward your customers whilst they are out and about to ensure they keep on coming back? 

  • Hitting the shopper sweet spot: How to take a personalised approach to loyalty to make sure your offers are relevant and increase response rates 

  • Customer segmentation: How do you determine who your top customers are to target them with special offers and further increase their spend? 

  • Super payment apps: How can you link your online loyalty scheme to payment to incentivise transactions on mobile? 

  • Fulfilment: How can your digital channels help you keep your customer happy post payment to drive retention rates and customer loyalty?

 Mia Thiesen
Mia Thiesen
Digital Business Developer
Coop Digital
Mia is a UX-designer / Business developer working with digital concept development on everything from mobile payment to rethinking the Coop loyalty scheme. As many retailers, Coop wants to improve the in-store experience using digital tools. For this reason, the most important frame for working with digital in Coop, is understanding the interaction ...[Read More]

2:50 PM Chairperson’s Closing Remarks: Andrew McClelland, Managing Director, Mirador

Andrew McClelland, Managing Director, Mirador

 Andrew McClelland
Andrew McClelland
Managing Director
Mirador

Andrew has been involved in digital commerce for over 12 years and has a unique insight into the development of digital retail, changing consumer trends and the challenges that incorporating a digital offering into a more traditional retail or commercial proposition presents. 

Projects have included developing cross border B2B and B2C c ...[Read More]

3:00 PM Close of Conference