Exploiting Mobile App Capabilities
Case Study Revolution: Gaining app momentum: How to best launch your app and keep your customers using it as app numbers increase
Head of Mobile Lab,
Defining the road map for your app: How to ensure your mobile app has a secure place on your customers home screen to maintain communication and increase brand loyalty
Native vs hybrid: How do you decide what app design is best suited for your business to provide a greater customer experience and fulfil your shoppers needs?
How can you examine your customer’s online behaviour to determine if it makes business sense to invest in a native app?
Driving download rates: How do you optimise the searchability of your app to increase presence and be more discoverable to your shoppers?
Appealing to the mobile millennials: How to take an agile approach to app innovation to increase your product proposition and lock customers in
Optimising Your Mobile Site
Case Study Revolution: Enhancing your mobile design: How to successfully evolve from mdot to a responsive or adaptive mobile site design that improves your mobile shoppers’ experience
Director of E Commerce,
The evolution of mobile web: How can you examine what mobile site design best meets the needs of your consumers to help them complete their shopping missions?
Incremental optimisation: What is the best approach to practically move towards a fully responsive mobile site without impacting customer satisfaction and jeopardising conversion rates?
Critical considerations for mobile site design: How can you improve your mobile web offering based on consumer behaviour to create greater willingness for customer engagement and online transactions?
Convenience vs engagement: How can you define your product page proposition based on your consumer demographics to determine whether to focus optimisation on UX or online conversions?
Blending Online And Offline Using Mobile
Case Study Revolution: Merging digital with physical experiences: How to leverage mobile to seamlessly bring the best of both online and offline worlds into your store
Head of UX,
Head of Digital Customer and Proposition,
How can you devise a digital strategy to allow your customers to interact across all of their personal devices with ease to strengthen your in-store proposition?
Mobile's role in multi-channel: How to design your digital offering to achieve consistent brand communication across all channels and deliver the 'total retail' experience for your consumers
How can you best determine what type of engagement your consumers are open to online and in-store to optimise your brand experience on different platforms?
Cross channel targeting: How can you successfully link communication across customer touch points to create a seamless in-store and digital shopping experience?
New Frontiers In Talent
Talent in Digital Boardroom How can the digital industry better attract, develop and retain top talent?