Mobile Shopping Europe 2017

08 - 09 February, 2017

Victoria Park Plaza, London

Contact Us: +44 (0) 207 368 9894

Achieving A Mobile-First Approach

Day 1 - Wednesday 8th February 2017


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8:30 AM Registration And Networking Coffee

9:00 AM Welcome Address - Lucy Bradley, Editorial Director, Worldwide Business Research


9:05 AM Chairperson’s Opening Remarks

Andrew McClelland, Managing Director, Mirador

 Andrew McClelland
Andrew McClelland
Managing Director
Mirador

Andrew has been involved in digital commerce for over 12 years and has a unique insight into the development of digital retail, changing consumer trends and the challenges that incorporating a digital offering into a more traditional retail or commercial proposition presents. 

Projects have included developing cross border B2B and B2C c ...[Read More]

Establishing A New Mindset For Mobile
9:15 AM Opening Keynote: Connecting retail: 10 things we've learnt about mobile shopping

Tom Rooney, Mobile Product Manger, John Lewis

  • How to adapt to the retail power shift and meet the needs of your constantly connected customers 

  • How can you best use mobile as your new shop window to influence your customer’s decision making throughout their shopping journey? 

  • Creating joined up moments: How can you track the complex customer journey with mobile both online and in-store to maintain high levels of engagement? 

  • Rise of the master shopper: How can you leverage mobile to provide additional services and real value that will delight your customers in the age of increased customer adoption?

 Tom Rooney
Tom Rooney
Mobile Product Manger
John Lewis
Tom owns the vision, strategy and roadmap for the John Lewis apps -- at the heart of customer loyalty and cross-channel shopping. He was previously responsible for the lunch and growth of the first John Lewis mobile site which now take more than 30% of all web traffic. Tom is now expanding the role of mobile and digital into shops, creating new in- ...[Read More]

9:35 AM Keynote Presentation: You’re leaving money on the table. Modernized emails and a cohesive web-to-app strategy will get it back, and then some

Mike Molinet, Chief Operations Officer & Co-founder, Branch

  • Understand the differences and strengths of mobile web and native app, and how to use the two most important mobile channels for eCommerce
  • Discuss available tools that can help you send your mobile users into the app from your website at the right time in their user journey
  • Understand how brands have used email, the best channel for engagement, to increase their click-to-purchase rate by 6x
  • Dive into real world examples from industry leaders that have achieved mobile commerce success, including Target, Jet, Instacart and Under Armour
 Mike Molinet
Mike Molinet
Chief Operations Officer & Co-founder
Branch
Mike Molinet is COO and co-founder of Branch, the leading mobile linking company that seamlessly connects brands with their app users across all channels.

Mike founded Branch in 2014 with three other co-founders while attending the Stanford Graduate School of Business (GSB). Branch was born from the challenges the co-founders faced
...[Read More]

9:55 AM Panel Revolution: Moving towards a mobile first mentality: What is the best approach to achieving an internal mind-set shift from designing for desktop towards prioritising mobile?

Michael Braybrook, Head of Business Development, mGage

Marcus East, Global Digital Director, Marks and Spencer

Sam Barton, Head of User Experience, Shop Direct Group

Moderated By:
Andrew McClelland
, Managing Director, Mirador

  • Motivating the move from desktop: What is the best approach to achieving an internal mind-set shift from designing for desktop towards prioritising mobile? 

  • How can you secure board level buy-in to ensure a smooth and successful transition towards a mobile first approach? 

  • Overcoming the siloed approach to mobile: How to organise your people, processes and systems to fully activate a mobile first philosophy in-house 

  • Creating a culture for innovation: How to devise an internal digital programme to increase your mobile talent and organise your teams to embrace a mobile optimised approach to online design 

  • Increasing mobile maturity: What is the best approach for working with legacy systems to unlock the full potential of mobile?

 Michael Braybrook
Michael Braybrook
Head of Business Development
mGage
Michael is an advocate of omni-channel marketing, he is passionate about helping brands to find the right channels to engage with customers.

A keen follower of innovation within mobile, online & SaaS, Michael believes that the best route to overcoming many of the challenges brands are faced with in today's market place is to underst
...[Read More]

 Marcus East
Marcus East
Global Digital Director
Marks and Spencer

Marcus is a professional technology leader with over 20 years experience of working in the Information Technology, specializing in Digital Transformations and Electronic Commerce. 

Marcus recently worked in Silicon Valley for Apple, where he led eCommerce solutions delivery for their worldwide on-line business, and also drove the adoptio ...[Read More]

 Sam Barton
Sam Barton
Head of User Experience
Shop Direct Group
Ahead of UX at Shop Direct, Sam is responsible for delivering the most engaging and innovative shopping experience to millions of customers across all devices. He and his team ensure that the key objectives of the business are met by continually optimising customer journeys to drive improved customer satisfaction and business performance. Shop D ...[Read More]

Moderated By:

 Andrew McClelland
Andrew McClelland
Managing Director
Mirador

Andrew has been involved in digital commerce for over 12 years and has a unique insight into the development of digital retail, changing consumer trends and the challenges that incorporating a digital offering into a more traditional retail or commercial proposition presents. 

Projects have included developing cross border B2B and B2C c ...[Read More]

10:30 AM Oxford style debate: It is necessary to invest in a native app to truly fulfill your shoppers’ needs rather than just optimise your site for mobile

Moderated By:
Andrew McClelland
, Managing Director, Mirador

Stuart McMillan, Deputy Head of E-Commerce, Schuh

  • Is it possible to provide a helpful service for all shopping journeys by only providing a mobile optimised site? 

  • Are the additional features offered by apps a must-have to deliver the optimum shopping experience for your consumers?

  • Do the pros of investing in a native app justify the cost of implementation, or are they only effective as facilitators for your wider omni-channel offering? 

  • Defining customer demographics: What are the pros and cons of responsive web design versus native apps and how can your customer behaviour define which approach will be most effective?

 Stuart McMillan
Stuart McMillan
Deputy Head of E-Commerce
Schuh

Stuart is a senior eCommerce professional, he has a wide range of experience in all aspects of eCommerce, from design, to content production;from managing high availability infrastructure to user experience testing. He also has experience in managing teams to deliver the above, as well as other areas such as development testing and PCI complianc ...[Read More]

Moderated By:

 Andrew McClelland
Andrew McClelland
Managing Director
Mirador

Andrew has been involved in digital commerce for over 12 years and has a unique insight into the development of digital retail, changing consumer trends and the challenges that incorporating a digital offering into a more traditional retail or commercial proposition presents. 

Projects have included developing cross border B2B and B2C c ...[Read More]

10:55 AM Inspirational Keynote: Establishing a winning digital road-map: Optimising your appstore presence to drive traffic and maximize downloads

Mario Viviani, Technology Evangelist, Amazon

  • How can you create a superior product page on mobile Appstores to enhance your app listing and increase downloads? 

  • How can you avoid practices on app development that can jeopardize your reputation and revenue? 

  • How to leverage new social channels to connect to a wider customer base

 Mario Viviani
Mario Viviani
Technology Evangelist
Amazon

Mario Viviani is the Technology Evangelist at Amazon Appstore UK. He started mobile development in 2010, focusing on the Android platform. In 2011 he founded the mobile-focused startup Mariux Apps, developing both consumer-oriented and third-party apps, where he published more than 90 apps and reached more than 12 million total downloads. In 201 ...[Read More]

11:15 AM Morning Networking Break

Exploiting Mobile App Capabilities

12:00 PM Case Study Revolution: Gaining app momentum: How to best launch your app and keep your customers using it as app numbers increase

Daniel Krantz, Head of Mobile Lab, Otto Group

  • Defining the road map for your app: How to ensure your mobile app has a secure place on your customers home screen to maintain communication and increase brand loyalty 

  • Native vs hybrid: How do you decide what app design is best suited for your business to provide a greater customer experience and fulfil your shoppers needs? 

  • How can you examine your customer’s online behaviour to determine if it makes business sense to invest in a native app? 

  • Driving download rates: How do you optimise the searchability of your app to increase presence and be more discoverable to your shoppers? 

  • Appealing to the mobile millennials: How to take an agile approach to app innovation to increase your product proposition and lock customers in

 Daniel Krantz
Daniel Krantz
Head of Mobile Lab
Otto Group

Optimising Your Mobile Site

Case Study Revolution: Enhancing your mobile design: How to successfully evolve from mdot to a responsive or adaptive mobile site design that improves your mobile shoppers’ experience

Richard Moore, Director of E Commerce, Claire's Accessories

Ted Charalambides, Ecommerce Manager, Lily's Kitchen

  • The evolution of mobile web: How can you examine what mobile site design best meets the needs of your consumers to help them complete their shopping missions? 

  • Incremental optimisation: What is the best approach to practically move towards a fully responsive mobile site without impacting customer satisfaction and jeopardising conversion rates? 

  • Critical considerations for mobile site design: How can you improve your mobile web offering based on consumer behaviour to create greater willingness for customer engagement and online transactions? 

  • Convenience vs engagement: How can you define your product page proposition based on your consumer demographics to determine whether to focus optimisation on UX or online conversions?

 Richard Moore
Richard Moore
Director of E Commerce
Claire's Accessories

Ted Charalambides
Ecommerce Manager
Lily's Kitchen

Blending Online And Offline Using Mobile

Creative Boardroom: Web & App: Finding the Perfect Balance for Your Mobile eCommerce Strategy

Mike Molinet, Chief Operations Officer & Co-founder, Branch

Join this roundtable for an insightful discussion on mobilecommerce strategies that bring you the best from web and app.

 

Discuss the strengths of web and app, and how best they canplay off each other to take your mobile commerce strategy to the next level.

 

Learn how to optimize the mobile user flow from majormarketing channels.  

Hear successful mobile commerceexamples from your peers and discuss the latest technology that would enableyou to achieve that goal. 

 Mike Molinet
Mike Molinet
Chief Operations Officer & Co-founder
Branch
Mike Molinet is COO and co-founder of Branch, the leading mobile linking company that seamlessly connects brands with their app users across all channels.

Mike founded Branch in 2014 with three other co-founders while attending the Stanford Graduate School of Business (GSB). Branch was born from the challenges the co-founders faced
...[Read More]

Exploiting Mobile App Capabilities

12:45 PM How to fully harness mobile banking and the future of digital payments with app capabilities

Jonathan Wood, CCO, Pay by bank

Mobile: The growth channel for retail and banking: With mobile shopping on the rise and mobile banking app’s superseding more traditional ways of banking, how can new payment methods benefit retailers and consumers?

Optimising checkout to sell more at lower cost: How to decrease basket abandonment and complicated checkout processes to enable consumers to shop and pay fast The Pay By Bank App solution.

The What, How and Why: How to give consumers a new way to pay that’s quick, simple and secure through their banking app.
 Jonathan Wood
Jonathan Wood
CCO
Pay by bank
With over 25 years’ experience in payment schemes and international corporate business development, Jon’s experience in the alternative payment arena is unrivalled. His experience spans across all areas of client engagement, strategy and marketing with previous roles including Vice President & Head of Emerging Markets at American Express. Jon’s pas ...[Read More]

Optimising Your Mobile Site

Case Study Revolution: Building a clean mobile site design: How can you cut out what isn't critical based on shopper activity to make navigation and conversion on your mobile site easier?

Phillippa Green, Web Project and Development Manager, Go Outdoors

  • Overcoming the vanilla experience: How to create a lean UX that delivers a greater customer shopping experience 

  • Making mobile content snack-able: What are the critical considerations in designing for a superior UX that makes the most of limited screen real estate whilst preserving the voice of your brand online? 

  • Content is king: How to take a mobile-aware approach to site design to produce compelling customer content and create an effective sales channel 

  • Controlling content clutter: How do you re-engineer your digital channels for the mobile environment to improve user interface and cater for a diverse and limited shopper attention span?

 Phillippa Green
Phillippa Green
Web Project and Development Manager
Go Outdoors

Phillippa Green is the Multichannel Development Manager at GO Outdoors the market leading and fastest growing Outdoor equipment and clothing retailer with over 10 years experience in eCommerce. GO Outdoors successfully relaunched their mobile site in 2015 which not only improved the customer journey but improved the commercial performance of the ...[Read More]

Blending Online And Offline Using Mobile

How can you devise a successful global strategy for mobile to increase user engagement and maximize sales?

Karen Ayyagari, Lead Mobile Product Manager, Global E-commerce, UNIQLO

  • Decentralised vs centralised: How can you organise your digital teams to get the most of out your global mobile strategy?
  • Going global with mobile: How can you determine when it is necessary to provide localised experiences for your mobile customers? 
  • Optimising mobile PoS: How can you optimise your mobile checkout process for your global consumer base?
 Karen Ayyagari
Karen Ayyagari
Lead Mobile Product Manager, Global E-commerce
UNIQLO
Product Owner of UNIQLO mobile web sites in France, Germany, US - Manage roadmap and technical team of 15+ across India, Japan, US and Europe. Lead new global mobile web site launches – from strategy, planning, and UX/UI, to launch and iteration, using agile methodology - balance global strategy with local market needs. ...[Read More]

1:30 PM Networking Lunch

Exploiting Mobile App Capabilities

2:30 PM Measure Your Way to An App Shopping Bonanza!

Paul Wright, Country Manager, Appsflyer

M-commerce is on a tear, but without the ability to connect the dots within mobile and across channels, its promise won't be met. The fact is mobile is actually the most measurable ecosystem ever created! Check out our session to understand why mobile measurement has come of age, how the omni-channel attribution challenge can be mitigated, and how you can make the most of the mobile shopping spree.
 Paul Wright
Paul Wright
Country Manager
Appsflyer

Optimising Your Mobile Site

Case Study Revolution: Moving away from the one size fits all approach: How can you provide your shoppers with personalised online experiences to successfully cross-sell relevant products and services?

Chris Dalrymple, Product Innovation Director, On the Beach

  • To what extent should you personalise the experience on mobile web for the best results and where in the customer journey is it most effective? 

  • Personalisation and relevance to drive deeper engagement: How do you make customised recommendations based on your shoppers interests without being too intrusive? 

  • Achieving recognition across platforms: How can you follow the user journey across mobile devices to successfully personalise their experience at all touch points? 

  • Single customer view delivery: How can you retain engagement from previous purchasers by providing a relevant online experience to lure customers back into the buying funnel?

 Chris Dalrymple
Chris Dalrymple
Product Innovation Director
On the Beach

After successfully landing On the Beach’s first mobile app to the app store in September 2014, as the business owner for all customer facing web developments, Chris Dalrymple is now in the process of personalising the cross-device user experience, including allowing customers to save holidays as they research. He will share exclusive insights fr ...[Read More]

Blending Online And Offline Using Mobile

Synergy Workshop: How to create a better app strategy to support your business goals in retail

Paul Barnes, Northern Europe and Middle East Territory Director, App Annie

Mobile disruption to retail is no longer a distant threat, it’s happened. Many retailers are now omni-channel and experiencing the benefits mobile can bring to their existing businesses. Retail is such a wide-ranging industry in terms of business model and type of commerce. How can retailers harness apps to be more than just another platform? From targeted content to engaging with your audience, App Annie's Territory Director MENE Paul Barnes shares retail app strategy best practice.

Key Take Aways:
  • Understand the app maturity cycle - and plan accordingly 
  • How to benchmark success for your retail apps 
  • How to harness data to enhance your mobile strategy
 Paul Barnes
Paul Barnes
Northern Europe and Middle East Territory Director
App Annie
Paul Barnes, Territory Director Northern Europe and Middle East (MENE)
Barnes has been at the forefront of innovation in the customer experience sector since 2000, and continues to engage with business leaders in all verticals from retail and banking to insurance and tourism. As Territory Director Northern Europe and Middle East, P ...[Read More]

Blending Online And Offline Using Mobile

3:15 PM Case Study: The 2016 holiday season was a record breaking year for retailers on mobile. Universally, findings show an increase in traffic from mobile devices and m-commerce, but what do we know about mobile engagement and ROI?

Emily Buckman, Global Strategic Consultant, Urban Airship

Join Mobile Strategist, Emily Buckman, to review the trends and stats from Black Friday and Cyber Weekend in both the UK and US. She will cover:

The data and benchmarks that shaped the 2016 holiday shopping season

New emerging trends changing the way retailers interact with their customers

Trends in consumer response rates that highlight the path forward

The key differences between the UK and US
 Emily Buckman
Emily Buckman
Global Strategic Consultant
Urban Airship
Emily Buckman is a global strategic consultant at Urban Airship, responsible for working with clients to develop digital marketing strategies to address their business objectives.

An evangelist for omni-channel customer experience, Emily has held senior roles at Samsung in customer engagement, most recently as UK Head of CRM and D
...[Read More]

Optimising Your Mobile Site

Innovation Spotlight: The mobile UX revolution: The m-commerce industry’s dirty little secret

Duncan Keene, UK Managing Director, ContentSquare

There's a digital revolution happening amongst leading m-commerce brands. Central to this revolution is the new-breed of analytics that's transforming the way teams are managing their mobile customer journeys for specific visitor segments. This presentation will reveal the m-commerce industry's dirty little secret and explore how brands can transform their mobile user experience and maximise the ROI from their digital content.
 Duncan Keene
Duncan Keene
UK Managing Director
ContentSquare
Duncan has over 10 years experience within software start-ups. One of the initial team at Maxymiser (now part of Oracle Group) Duncan has worked closely with some of the world’s leading ecommerce teams, helping them solve their digital challenges. Duncan currently leads UK operations at ContentSquare, a user experience analytics and optimization pl ...[Read More]

Exploiting Mobile App Capabilities

3:30 PM Session Continued

Optimising Your Mobile Site

Case Study Revolution: How can you optimise your mobile site to be an effective consumer research tool and drive overall sales?

Zak Edwards, Managing Director, Prezzybox.com

Sam Higgins, Marketing Manager, Prezzybox.com

  • How can you take a customer-centric approach to enhancing your mobile UX and create an easy route to conversion?

  • Cutting down on your drop offs: How to enhance site speed and page loading times to increase customer retention on your mobile website

  • How to develop easy and efficient site navigation by going responsive to retain customer interest and move them along the path to purchase

  • How to create an engaging UX for your shoppers to successfully guide them through your mobile site and ensure constant conversion
 Zak Edwards
Zak Edwards
Managing Director
Prezzybox.com

 Sam Higgins
Sam Higgins
Marketing Manager
Prezzybox.com

4:00 PM Afternoon Networking Break

Making The Right Investments
4:30 PM Afternoon Keynote Presentation: Secrets of Mobile App Acceleration - what, why & how

Andrew Bartlam, Vice President of EMEA, InstartLogic

Learn how web performance impacts your business and brand experience as you innovate to meet your customer’s demands. What you don't know about user perception and mobile performance might be slowing you down. Is it possible to have your 'heavy' website and still be fast? The answer is Yes. Get to know 5 approaches that work.
 Andrew Bartlam
Andrew Bartlam
Vice President of EMEA
InstartLogic
He is a 20-year industry veteran having occupied Senior Management, Sales and Strategic Alliances roles at organizations including Jive Software, Rackspace, Adobe Systems, Vignette Inc, Remedy Corporation and the Industry Analyst Gartner Inc. He is a regular contributor at Industry events and in his spare time he is an advisor to several high-tech ...[Read More]

4:45 PM Futuristic presentation: Keeping up-to-date with future mobile innovations: Which new personal mobile devices are expected to revolutionise the mobile experience and should be considered in your current investment plans?

Jason Pantelis, Product Manager, Virgin Media

Moderated By:
Andrew McClelland
, Managing Director, Mirador

  • How to spot real problems faced by your consumers to create solutions that fit their needs in the face of increasing digital disruption 

  • How the winners in the future will be the ones that get the mobile and wearable business models right and what role does retail play? 

  • Accommodating the fragmented device universe: How can you test for and create a solid foundation to build on for future mobile innovation?

 Jason Pantelis
Jason Pantelis
Product Manager
Virgin Media
Jason is a Product Manager at Virgin Media, where he is responsible for the technical product management of Virgin Mobile’s WiFi services, including driving and delivering the roadmap for Virgin Media’s WiFi apps. His main focus is on improving mobile data customer experience and increasing offload savings, by driving higher adoption of Virgin Medi ...[Read More]

Moderated By:

 Andrew McClelland
Andrew McClelland
Managing Director
Mirador

Andrew has been involved in digital commerce for over 12 years and has a unique insight into the development of digital retail, changing consumer trends and the challenges that incorporating a digital offering into a more traditional retail or commercial proposition presents. 

Projects have included developing cross border B2B and B2C c ...[Read More]

Finding The Next Big Disruptor
5:05 PM Innovation spotlight: How to leverage 3rd party mobile platforms like Snapchat, Facebook and Instagram to drive revenue and brand.

Chris 'Kubby' Kubbernus, CEO, Kubb&Co.

  • How can you better leverage 3rd party platforms to successfully promote your products and drive traffic to your online sites? 

  • How can you organise the content you put on 3rd party platforms to have the most impact for your online shoppers? 

  • How to implement geo technology to help drive traffic from mobile browsers into your stores

Kubby is a Canadian-born entrepreneur/marketer based in Copenhagen, Denmark. He is the CEO and Founder of Kubb&Co. a digital agency focused on the convergence of social media, marketing and technology. He has been featured in many publications including Business Insider, The Guardian, Entrepreneur and The Huffington Post. He is a renowned speaker o ...[Read More]

5:25 PM Chairperson’s Closing Remarks: Andrew McClelland, Managing Director, Mirador

Andrew McClelland, Managing Director, Mirador

 Andrew McClelland
Andrew McClelland
Managing Director
Mirador

Andrew has been involved in digital commerce for over 12 years and has a unique insight into the development of digital retail, changing consumer trends and the challenges that incorporating a digital offering into a more traditional retail or commercial proposition presents. 

Projects have included developing cross border B2B and B2C c ...[Read More]

5:30 PM Networking Drinks Reception